To fully maximize the potential for (short-term) rentals, identifying the right target audience is crucial. Depending on the type and location of the property, there are specific target groups that are particularly attractive. A comprehensive analysis is necessary to identify these target groups. Based on this analysis, concrete recommendations can be derived on how the property can be tailored to the needs and desires of these target audiences. This forms the basis for maximizing rental income and the long-term success of the rental.